Sound Decisions work closely with the world’s top broadcasting networks including the BBC, Sky Sports, CH9 and NBC at a variety of major sporting events.

This ensures the event radio, whether providing RefTalk, live commentary or both, will be direct to the ear of the spectator with no delay.

The quality of event radio broadcast, in terms of content, is paramount. Where there is poor commentary, excessive music, limited program variety etc. spectators do not fully benefit from the concept of event radio.

To control this, where practical and possible, SoundDec^© runs the entire event radio station in order to attract increased audiences. Through consumer-centric production planning and utilisation of good presenters, SounddDec^© ensures a superior level of content. We also seek to ensure that production costs are covered through sponsorship and advertising, so the event organiser incurs no cost.