Trusted by Leading Broadcasters, Designed for Spectators

Sound Decisions works closely with some of the world’s top broadcasting networks - including BBC, Sky Sports, Channel 9, and NBC - to deliver high-quality, real-time event radio at major sporting events.

This collaboration ensures that services such as RefTalk, live commentary, or both are delivered directly to the spectator’s ear with zero delay, enhancing the live event experience.

Content Quality Matters

We believe that the success of event radio relies not only on the technology but also on the quality of its content. When commentary is poor, music is excessive, or programming lacks variety, the value of event radio is diminished - and spectators miss out on its full potential.

To address this, and where practical, SoundDec^© takes full responsibility for running the entire event radio station. By putting the spectator at the centre of our production planning and working with experienced presenters, we deliver engaging, relevant, and professional content that keeps audiences tuned in.

Revenue-Neutral for Organisers

We also work to ensure that production costs are fully covered through sponsorship and advertising, allowing event organisers to offer this premium service at no cost. It’s a win-win: audiences receive a richer, more informed experience, while brands benefit from valuable exposure.